Kenrick Cleveland

Kenrick Cleveland, teaches techniques to sell to affluent clients using persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion techniques. Find more free articles at <a href="http://www.MAXpersuasion.com/blog" title="http://www.MAXpersuasion.com/blog" target="_blank">http://www.MAXpersuasion.com/blog</a>.

 Articles by this Author

The Benefits Of Organization

"Three Rules of Work: Out of clutter find simplicity; From discord find harmony; In the middle of difficulty lies opportunity" -Albert Einstein I did something very interesting and almost enjoyable over the weekend
'A part of me really wants to buy your product' What does 'a part of me' mean

Framing The Big Picture

The most powerful concept in persuasion is framing When we look at the overall, big picture we can see most everything we do and say as a frame

The Power Of Unselfconscious Affluence

Of course, we didn't all grow up financially comfortable, but neither did some of the world's richest people Several of my most successful students are real rags to riches stories gaining their vast financial successes through single-minded perseverance, education, hard work, intention and a little luck

Becoming Magnetic

A woman I know, an extremely spiritual person, recently shared with me the following: 'I used to have unfortunate beliefs about myself and I received back from external influences unfortunate results When I decided to take control and raise my resonance, to be the change I wanted to become, to allow abundance and love come flow through me, absolutely everything fell into place
I lived on my grandpa's farm as a kid and he taught me some very important life lessons including the Biblical verse: As you sow, so shall you reap There is a magic to growing things from seeds which we've planted

Beyond Boxes

If you're in the world of sales, it is quite likely you have gone through traditional sales training and learned that there is 'a way' or maybe ‘one way’ to sell Maybe it was the Carnegie method

Storytelling Persuasion

'Facts and figures are forgotten Stories are retold
I heard a joke recently that I thought was pretty funny 'I have the idea that one person's dream is another person's nightmare
What's a polarity responder We've all had dealings with them

The Power Of Persistence

"Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all" --Dale Carnegie When there's no hope at all, most people think 'this is the end
I'm sure you've had this experience: you're driving down the road, listening to the radio, and suddenly you're transported back to a memory from ten, fifteen, twenty years ago A song, maybe not even a great song, or a song you particularly liked very much back then comes on the radio

The Downfalls Of But

I really like you, but
I got a call from an acquaintance a while back He said, 'Do you remember the conversation we had about Africa

When Friendlies Attack

I like the way Abraham Lincoln said it best, "Am I not destroying my enemies when I make friends of them" I don't know how many of you, my readers, have actual enemies,arch nemeses, foes or adversaries as these descriptions seem somewhat extreme, but in business at the very least, sometimes rivalries happen
If you've ever cooked noodles you know that you can determine if they are done by throwing the noodle against the wall to see if it sticks If it does, then it's done
"The average age of the world's greatest civilizations has been two hundred years These nations have progressed through this sequence: From bondage to spiritual faith; from spiritual faith to great courage; from courage to liberty; from liberty to abundance; from abundance to selfishness; from selfishness to complacency; from complacency to apathy; from apathy to dependence; from dependency back again into bondage
"Simply breathe - deeply and often, and whatever you do, don't stop breathing" --Cheryl Lynne Rubbo In this exercise to strengthen rapport and enhance persuasion, you are going to learn to lead your wealthy clients and prospects with a simple word: breathe

Embedded Suggestions And Persuasion

"Persuasion is often more effectual than force" -Aesop By the time you're done reading this article and you've taken on the task of learning how to embed suggestions the right way, you're going to feel really good
Critical judgment

Persuasion Through The Competitive Spirit

My life has changed dramatically as a result of my commitment to exercise, and in particular, my routine at the gym And I noticed something interesting one day as I was working out

How To Determine The Sum Of Your Values

"Our value is the sum of our values" --Joe Batten In order to make an advancement in your ability to persuade, I believe it's necessary to advance yourself

Superstition As Persuasion

Why do we say "God bless you" when a person sneezes It started in the Middle Ages when they thought that the devil could enter a person when they were unguarded, such as in the midst of a sneeze

Too Much Choice

This has happened to me Maybe it's because I don't normally do the grocery shopping
We're all liars It's part of human nature to lie--to cover up, to get out of trouble, to spare feelings

How To Activate Your Affluence

My belief is that we create our own destiny The lives we have are the lives we have made for ourselves--good or bad

Vak Revealed

As we persuade our affluent prospects, it is useful to match them and be like them as much as we possibly can Persuasion, at its core, a highly individualized process

Pitch Your Pitch, Ditch Your Script

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself" - Peter F
When we are born, we are open and curious and fascinated at the new world around us We are sponges

Language Pattern: Awareness

"The moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnificent world in itself" - Henry Miller Words thrill me

What Is Your Worth?

Persuasion is a huge field of study

What's All The Fuss About 'The Secret'?

Here's a definite sign that something has made it into the collective consciousness: Oprah features it on her show If you're at all inclined in this way, you've probably already seen 'The Secret'

The River Of Affluence

"The real 'haves' are they who can acquire freedom, self-confidence, and even riches without depriving others of them They acquire all of these by developing and applying their potentialities

It's Time To Bury Cold Calling

Endings are hard Sometimes we cling to people, places, things, that we've outgrown, because of a nostalgia, or out of habit

Larry Craig's Incongruency

The movie 'The Usual Suspects' has a great interrogation scene The detective says to the suspect, "The first thing I learned on the job, know what it was

Shut Your Trap

This is crazy

Persuasion Within The Pink Bubble

"It is the pervading law of all things organic and inorganic, Of all things physical and metaphysical, Of all things human and all things super-human, Of all true manifestations of the head, Of the heart, of the soul, That the life is recognizable in its expression, That form ever follows function This is the law
"We are what we think All that we are arises with our thoughts

A Lesson In Gaslighting

There's a psychological technique called gaslighting which is incredibly potent especially in persuasive situations A few nights ago I was watching TV, just flipping around aimlessly, and came upon an old episode of M*A*S*H
"It is as if evolution has built a safety device in our nervous system that allows us to experience full happiness only when we are living at 100% - when we are fully using the physical and mental equipment we have been given" ~Mihaly Csikszentmihalyi Physically, mentally, spiritually, financially, persuasively

Frame, Reframe

My transcriptionist lived in New Orleans until August 28, 2005, the day before Hurricane Katrina hit She and her boyfriend and their four cats evacuated with two cars full of valuables and art and 'irreplaceables'

Further Adventures In Framing

To further illustrate the persuasive power of framing, I've chosen a few pretty hot topics I'm hoping to stir us all up a little

Framing Baby Killers

"We don't see things as they are, we see them as we are" - Anais Nin The ability to frame a situation is considered 'spin' by politicians and media pundits
"Logic: The art of thinking and reasoning in strict accordance with the limitations and incapacities of the human misunderstanding" ~ Ambrose Bierce Persuading the affluent requires that we dig deeper, into uncharted waters, where most people are afraid to go

Persuasion Based On Your Prospect's Needs

"Nothing has more strength than dire necessity" ~ Euripides In sales and marketing, the most basic strategy is an ability to fulfill a need
"To be a person is to have a story to tell" ~Isaac Dennison Storytelling is one of the most important tools of persuasion
"Forgiveness means that you do not hold others responsible for your experiences" ~Gary Zukav If you're like me, you have a garage or attic or basement full of junk--old clothes that don't fit or that are outdated, boxes of children's toys, paperwork you'll never need or even look at again

Avoiding Persuasion Pitfalls (Part 1)

"Linguistics is arguably the most hotly contested property in the academic realm It is soaked with the blood of poets, theologians, philosophers, philologists, psychologists, biologists, anthropologists, and neurologists, along with whatever blood can be got out of grammarians
Ever hear the idiom 'sink or swim' When sharks stop swimming, they die
"People are generally better persuaded by the reasons which they have themselves discovered than by those which have come into the mind of others" --Blaise Pascal (1623 - 1662) Criteria is that which needs to be acquired and met from a prospect or client to take further action in the sales process


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