Scott Lindsay

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: <a href="http://www.highpowersites.com" title="http://www.highpowersites.com" target="_blank">http://www.highpowersites.com</a>. Start your own ebook business with BooksWealth at: <a href="http://www.bookswealth.com" title="http://www.bookswealth.com" target="_blank">http://www.bookswealth.com</a>
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 Articles by this Author

Domain Names And The Perfect Moniker

Did you know you could pay someone to help you come up with the perfect domain name It’s true
A group of enthusiastic cheerleaders perform their cheers just in front of the stands The home crowd most often looks beyond the cheerleaders to the action on the field

There’s Power In Social Networking

Social networking is a growing mechanism for allowing people to connect with each other online, develop friendships and find some entertainment along the way Online business has found ways to used social networking to enhance their marketing, however there is another way for social networking to positively affect business

Web Development And The Site Review

Every online business owner wants to ensure that his or her web development objectives are on target Web development includes Search engine optimization and appropriate use of keywords
Chestnuts roasting on an open fire, a chill in the weather, carols sung and yule logs stand ready Imagine it’s Christmastime
If you are on online business owner you need to ask yourself, “Who is my competition” If you’re like every other self-respecting business owner you have scoured the Internet locating other sites that sell similar merchandise or services

Video Streaming – Who Needs Television?

It was a satisfying feeling when I happened upon a website recently that told me that a band I have always enjoyed are back together after they disbanded a few years ago This group had been performing for 30 years to capacity crowds

Web Design And The Assembly Plant

Go to any assembly line in the world today and you will find that there is a plan and purpose for every device and component assembled – a purpose for every machine used to make the device or component This method of assembly is based on a model of mass production, but it is also designed for consistency in the manufacture of products

Team Building And Job Satisfaction

Team building remains one of the most vital functions for long-term success in business The reasons are many, but as more and more employees leave the workforce for more personally fulfilling options such as home-based businesses the decline in both morale and available talent is diminished
Breakfast is generally fun at Jimmy’s house Except for this morning when Jimmy dropped his toast on the floor
“It’s never been done that way before, Thomas” Oh how many times had he heard that before
In writing there is a term called ‘passive voice’ In literature this is where the narrator TELLS the reader what is going on instead of allowing dialogue and event descriptions to SHOW the story to the reader and allow their imagination to fill in the gaps
Most business owners admit that customer service is an important function in their online business However, more and more business owners are outsourcing customer support functions as a means of reducing overall costs and potential internal stress

Team Building – The Choice Of Champions

Many workers tend to look at the job as simply a means of funding what they enjoy doing on the weekend (when they are no longer at work) Employment is relegated to the lowly position of simply paying bills while carving out just enough time to enjoy some time away from work on occasion
When it comes to team building, what kind of leader are you If you are the team leader in your company let me be the first to congratulate you

SEO – Socks, Sandals And Mustangs

What are you looking for online today If you are looking for disposable socks you will be able to find them on the Internet

An Ode To Entrepreneurialism

Here’s to the brave and the free who are represented in the entrepreneurial spirit… To the ones who made something we dreamed of, but never dared try ourselves To the ones who endured the ridicule of others for the sake of their own dream then decided to share their ideas with the rest of the world

Team Building – A New Paradigm

Sometimes you don’t have the ability conduct team building strategies from the point of a business startup When a new business is launched the owner has a couple of choices when it comes to filling available positions within the company

Ebooks And Prepping For The Next Big Thing

The role of an ebook is minimized only by a lack of imagination – and perhaps poor timing Ebooks can be assembled and made available much more quickly than traditional publishing methods, but it is possible the shelf life for an ebook may be shorter, but there are potential pluses to the short shelf status

SEO – A Multipart Solution

Imagine a boy handing his father a box filled with specialized Lego parts Each looks similar in many ways, but they also have distinct features and colors that make it necessary to have a plan for ‘project development’

PPC And The Game Of Monopoly

The role of Pay Per Click (PPC) advertising does have a history that is worth sharing In the beginning it was relatively inexpensive to have laser-focused advertising in a PPC model that not only delivered potential customers to your site, but could be had for a relatively small amount of capital

List Building Logic

List building is a prime component of networking Networking is a prime component of ecommerce
Maybe you have dreamed of personally developing a website for either personal or business use If this is true of you then you might consider affiliate revenue sharing programs as a means of trying out your web designing skills while offering you the opportunity to offset, fund entirely or even make additional income through an affiliate revenue program
The crowd was enthusiastic as they wait for the keynote speaker to take the stage Many waited all day to get in the door and this followed more than a year for this event

Team Building Through Implied Discontent

“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world” - Steve Jobs, The question he asked to lure John Sculley to work for Apple The quote above asks a powerful question
The best email marketing idea may be summed up in three words – Give to get Think about this concept from the customer’s point of view

Seo And Mashed Up Marketing Potential

When contemplating web design function combined with Search Engine Optimization (SEO) strategies it is important to understand that virtually all elements of marketing are connected and interdependent Each component may serve its own unique function, but is enhanced through the blending (mashing) of the various marketing strategies available

Video Streaming – A Market Unto Itself

Video streaming is not just a marketing tool anymore Perhaps it never was designed for marketing purposes alone

Ecommerce – Reviving The Maverick

If you travel to antique and thrift stores in America’s heartland you find a slightly different idea of marketing than Broadway in New York

Social Media – Who’s In Control?

Social media allows individuals to connect by means of identifying common interests and forged cyber-based friendships If there are negative aspects to social media they may be offset by potential marketing possibilities

Web Design – The Click Phenomenon

There is a sound of death on the Internet This sound is often overlooked and rarely acknowledged, but real nonetheless

Home-Based Business – The Eeyore Factor

Have you ever considered how much your attitude reflects your ability to succeed "Nobody tells me
A recent statistic indicates that nearly 25% of Americans as well as Canadians have been either directly or indirectly captured on film for use on television Generally this is the result of local television news coverage, but it could also be because of television game shows, talk shows, reality TV or other audience driven programs

Entrepreneurialism And Pigeon Guano

We were all horrified to see the Interstate 35W bridge spanning the Mississippi River in Minnesota collapsed in 2007 What may be surprising is a Discovery Channel report that indicates pigeons may be partially responsible for the collapse

Ecommerce And Planned Obsolescence

Have you ever heard of the term ‘planned obsolescence’ Prior to 1920 products were made with the intent to stand the test of time

Coaching – Embrace The Difficulty

“In the middle of every difficulty lies opportunity” – Albert Einstein Albert Einstein lived a vibrant life filled with one success after another, yet for every success attributed to his genius he faced many of the same setbacks common to the rest of mankind

Using Social Media Responsibly

Social media websites remain an interesting mechanism for mining marketing potential if for no other reasons than social media is so, well, social I came across an ezine recently that encouraged visitors to visit a celebrity social media site for an interview that was particularly compelling

SEO And The Phone Directory

Imagine a time when the invention of the telephone was new Let’s pretend there was a small firm that determined they would make a directory available with all the names and phone numbers of the citizens of the town

Seo And Google’s Website Optimizer

If you were to come across a website that said, “Search Engine Optimization (SEO) made easy,” you’d probably move along pretty quickly or you might stick around wondering if this statement is an oxymoron SEO never seems easy and if it does you’re probably not doing it right

Coaching – Recognizing The Tipping Point

Malcolm Gladwell has a long history as a news reporter, but in his book, “The Tipping Point: How Little Things Can Make a Big Difference” Gladwell helps readers understand something most of us have only felt was true – life has a tipping point In virtually every aspect of our lives there is a point when something either very good or very bad happens

Autoresponders In The Role Of Servant

Do you remember pictures of ancient Egyptian culture where the Pharaohs and other elite of Egyptian society had vassals who would wave palm braches to keep them cool These same servants would shade the rich and bring them cool drinks
If an online company is large enough they might consider the services of a white hat hacker Typically when you hear the word ‘hacker’ it conjures up someone who, with ill intent, searches for ways to mine your company data and destroy or replace data

Affiliate Revenue – Effective Marketing

Spider bots creep through websites slurping up keywords and phrases They check for back links to other sites and work to properly evaluate the site for ranking in their search engines

Customer Service Is Long-term Advertising

Have you ever considered premier customer service to be a part of your advertising budget I am envisioning glazed looks and a sudden shift in interest
A non-conformist is described as one who does not conform to, or refuses to be bound by, accepted customs, or practices In the past nonconformists may have been called troublemakers because they refused to accept a singular standard simply because it was expected

Autoresponders – The Other Wise Choice

When answering machines were first introduced it was not uncommon for many individuals to simply hang up with the highly emotive vow never to do business with a company that would be so impersonal as to relegate their concerns to a recording device Then they would discuss the matter with similar emotion to any who would listen

Web Branding And The Cashew Apple

South America and India are prime growing locations for the cashew apple Don’t tell me you’ve never heard of the cashew apple

Rss Not Just Good, But Good For You

The two primary dynamics at work with Real Simple Syndication (RSS) feeds are true subscribers and those who skim for specific content True subscribers are those that wish to read new content from your site or new content specifically created by an individual writer

PPC – Strategy Or Money Pit?

“Wide diversification is only required when investors do not understand what they are doing” – Warren Buffett If you look at the title of this article you may wonder what a financial quote from investor Warren Buffett has to do with Pay Per Click (PPC) advertising
There is a story I’d like to share; perhaps you’ve heard it Two business owners were situated across the street from each other

Blogs – Immediate Customer Gratification

What do news stories and blogs have in common Well, at least online they open the door to immediate feedback
Steve is a radio engineer When the station goes off the air Steve is called out to fix the problem

Web Branding – Not The What, But The Who

The boardroom was filled with noise as the top executives met The CEO had planned this meeting for weeks, but no one was sure what was going to be discussed, so nervous conversation blossomed throughout the room

Podcasts And Copyrights

If you own a brick and mortar business and you play music over the speaker system in your business you are subject to broadcasting (or rebroadcasting) rules that provide for a payment to music licensing companies like ASCAP, BMI and SESAC If you subscribe to a music service they may have that fee built into the monthly service agreement

Site Promotion Is Business Promotion

Go to virtually any trade show and you are likely to find all the pens, yardsticks, key chains, cups, plastic bags, Frisbee, magnet and handheld fans you will ever need You might even find the stray lanyard, dog collar or walking stick
There is an interesting paradox in Internet marketing This paradox may be attributed to a gambling impule, but it is something that seems to be more firmly entrenched in established shopping habits of many consumers

Coaching – A Quote A Day

“Life is not about how fast you run, or how high you climb, but how well you bounce” – Author Unknown Believe it or not, the use of motivational quotes can have a positive impact on your resolve to move forward in business

Security Safety And Small Business

When I log onto the computer for the first time each day I have a security feature that tells me if there are issues that need to be addressed The issue could be something as small as downloading a new update or performing a routine scan

Traffic Building At The Opera House

There is a woman in Kansas named Debbie Every Saturday she opens up a former opera house as a place for a farmer’s market

Web Design For The Do-it-yourselfer

Many potential online business owners want to develop a powerful website that is a blending of their own personality and a potent visual presentation that will be attractive to visitors Interestingly, these same business developers often have very little in the way of solid direction for their site

Web Design – Skip Intro

There are two words that I come across on the web that tend to draw the same internal response as a telemarketer phone call at supper time or spam email The two words in question tend to be a distraction to me on a very personal level and often make me feel like I am wasting my time
An article entitled, “For better or worse, adults learn to say it with emoticons” by Alex Williams points out the juvenile nature of emoticons, yet it also pinpoints the growing acceptance of the symbols among adults For those unfamiliar with the term ‘emoticon’ you may recognize them by their smiley faces in email correspondence or in online forums, chat rooms or even instant messaging
There are many ezines that have moved beyond the realm of knowledge-based content to a business venture These ezines did not originate as a marketing tool for an existing business – they started as informational and it developed into a business

Ebooks – Get To The Point

If you have ever thought about developing an ebook you need to know that ebooks do not have to be the same length as traditionally published books You can, in fact, develop an ebook to any length you desire

SEO – A Do-It-Yourself Guide

Some Search Engine Optimization (SEO) firms can toss around a lot of important terms and promise unbelievable results, but often the results are short-lived and the SEO terms they use are convenient in intimidating the faint of heart into subscribing to their services After all if you can’t understand what they are saying how are you supposed to understand how to do it yourself
The extensive use of online forums is making the average web user something similar to the age old “Jack of all trades” Your grandfather likely was considered a ‘Jack of all trades’ if for no other reason than he had to know a lot about many things in order to survive
Have you ever wondered why so many people are attracted to game shows or the lottery Let’s see… * fabulous wealth * exciting prizes * a better life I’d like to suggest there is something different at work in these get-rich-quick ideas that are heavily linked to our culture at large

Coaching – Never Work A Day In Your Life

Have you come to the conclusion you are having a bad week I came across a top ten list recently that delineated reasons for leaving work early

Home-based Business – The Four Bodies

In the grand tradition of Abbott and Costello’s “Who’s On First” I’d like to present a business joke that seems to turn in on itself and may leave readers wondering if they are able to follow what’s actually being said “This is the story of four people named Everybody, Somebody, Anybody, and Nobody

Customer Service – A Proactive Step

A farm equipment company in Canada is blazing a new trail in customer service REM Enterprises Inc

Ecommerce – The Variety Spice

The manager of a superstore was surprised to see his newest salesman ushering a man out the door with multiple signed contracts in hand The customer left with a new boat, SUV and enough new tackle to outfit the boat for an extended period of time

Video Streaming – A New Town Hall

It was a night in July 2007 when a new town hall was discovered Men and women from around the United States participated in a debate of sorts between 2008 Presidential hopefuls on the Democratic ticket

Forums – The Wonder Of Networking

Forums are the quintessential meeting place for personal networking because there is an unusual balance of comradery and friction that can make it an interesting and entertaining place to connect As a business owner you have the ability to empower your customers with the tools needed to network when you provide a forum – and the forum is primarily for their benefit, not yours

Ecommerce – Flex Those Marketing Muscles

John (or Joan) Q Citizen probably don’t think of how certain decisions in the business world affected them
Site promotion tools can be enhanced when you pay attention to the many details associated with knowing your target demographic A demographic is a specific age range and even economic range the primary individual will likely be who may use your product or service


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